Amazon Sellers Curb Ad Spend Increase Sales

Amazon Sellers Curb Ad Spend Increase Sales

This article delves into the pros and cons of exceeding the budget in Amazon Advertising and provides detailed adjustment strategies. These strategies include how to rationally set budgets, optimize keywords, and adjust bids. The aim is to help sellers precisely control costs, efficiently drive traffic, and maximize advertising effectiveness. It covers practical techniques to refine campaigns and ensure optimal ROI, ultimately assisting sellers in achieving their advertising goals within a controlled spending framework.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Leverage Tiktok for Product Discovery

Amazon Sellers Leverage Tiktok for Product Discovery

TikTok has become a powerful tool for driving traffic to cross-border e-commerce, with the #amazonfinds hashtag reaching 27.1 billion views. This article analyzes how to use TikTok hashtags for precise traffic acquisition and create viral videos. Using SHEIN as a case study, it shares practical tips and considerations for Amazon sellers to leverage TikTok effectively, helping them to tap into its potential and increase sales. It provides insights on strategy and execution for successful TikTok marketing in the context of Amazon e-commerce.

01/04/2026 Logistics Industry Insights
Read More
Amazon Advertisers Adapt Strategies to Improve ROI

Amazon Advertisers Adapt Strategies to Improve ROI

Poor Amazon advertising performance is a common challenge for many sellers. This article delves into factors such as keyword accuracy, Listing optimization, reviews and ratings, main image optimization, and return rates. It provides corresponding optimization suggestions aimed at helping sellers improve advertising effectiveness and overcome difficulties. By focusing on these key areas, sellers can enhance their ad campaigns, reduce ACOS, and ultimately drive more sales and profitability on the Amazon platform.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry Key Guide for Sellers

Amazon Brand Registry is a crucial step for sellers to protect brand rights, improve marketing effectiveness, and reduce operating costs. This article provides a detailed explanation of the significance of Brand Registry, eligibility requirements, necessary information, and operational steps. It also offers important considerations to help sellers successfully complete Brand Registry and achieve success on the Amazon platform. By registering their brand, sellers can unlock powerful tools and features that enhance their brand presence and combat counterfeit products.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Sellers Shift to Profitfocused Growth Strategies

Amazon Sellers Shift to Profitfocused Growth Strategies

The Amazon marketplace is highly competitive, making detailed operations crucial for success. This article emphasizes a profit-first operational philosophy, analyzes Amazon's algorithm changes, and proposes strategies such as product upgrades and building a competitive advantage. The aim is to help sellers escape price wars, achieve stable profitability, and ensure long-term development on the Amazon platform.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide Maximizing Lost Inventory Reimbursements

Amazon Sellers Guide Maximizing Lost Inventory Reimbursements

This article addresses the issue of lost inventory that Amazon sellers might encounter during the year-end promotional season. It details several scenarios where sellers can file claims with Amazon, including warehouse inventory damage or loss, receiving discrepancies, buyer returns not returned to inventory, and incorrect shipping fees. The article also lists the key information required for claims, provides the claims process, and offers practical advice on preventing lost inventory. The goal is to help sellers minimize losses and protect their rights.

01/04/2026 Logistics Encyclopedia
Read More
Amazon Freezes Seller Accounts Over Listing Violations

Amazon Freezes Seller Accounts Over Listing Violations

Amazon is cracking down on variation violations, with some sellers experiencing account suspension and having $3 million in funds frozen due to non-compliant practices. The platform is increasing its efforts to combat variation abuse, making compliant operations a necessity. Sellers should strictly adhere to platform rules and avoid any violations to ensure the stability and growth of their business. Focusing on compliant listings and avoiding prohibited variations is crucial for maintaining a healthy Amazon account and avoiding penalties.

01/04/2026 Logistics Industry Insights
Read More
Amazon Expands to Belgium Boosting European Ecommerce

Amazon Expands to Belgium Boosting European Ecommerce

Amazon Belgium has officially launched, bringing new opportunities in the European market to Chinese sellers. Belgium, with its geographical advantages, economic strength, and high online shopping penetration rate, is a promising e-commerce market. This article provides an in-depth analysis of the advantages of the Belgian e-commerce market and offers strategic advice for sellers on product selection, operations, marketing, and logistics. It aims to help sellers seize the initiative and tap into the European market's potential.

01/04/2026 Logistics Industry Insights
Read More
Amazon Sellers Adapt to Stricter Review Policies

Amazon Sellers Adapt to Stricter Review Policies

With tightening Amazon policies, the risk of violating rules to obtain reviews is increasing. This article analyzes common non-compliant methods and their associated risks, and proposes compliant review acquisition strategies, including caring emails, the 'Request a Review' feature, and compliant insert cards. It emphasizes that sellers should focus on improving product quality and operational capabilities to achieve sustainable growth on Amazon. Avoid black hat tactics and prioritize building a strong brand reputation through legitimate means.

01/04/2026 Logistics Industry Insights
Read More
Amazon Expands Video Ad Tools for Brands

Amazon Expands Video Ad Tools for Brands

Amazon Advertising has launched a suite of video advertising solutions, including Sponsored Display video ads, video creation tools, ad creative services, and streaming TV reach incrementality measurement. This aims to help sellers more effectively build brand awareness through video, reach target audiences, and optimize ad performance, ultimately driving sales growth. The new tools and services empower brands to create engaging video content, target specific customer segments, and measure the impact of their video campaigns across various channels within the Amazon ecosystem.

01/04/2026 Logistics Industry Insights
Read More